Dr. Julian Rode

Researcher & Scientific Advisor -- Environmental decisions and policy

Contact: julianrode@gmail.com

I have 18 years of experience in research and 11 years of experience at the interface of academic research and (policy) practice concerning biodiversity conservation and sustainable development.


In my consulting work I support organizations and projects that aim to establish new policy instruments, financial mechanisms, and business approaches for biodiversity conservation and sustainable development.


My research deals with environmental values and decision-making, behavior change, the design and evaluation of environmental policies and financing mechanisms, and the integration of sustainability in business practices. My academic background is in (behavioral/experimental) economics and interdisciplinary research on decision making.


 Spanish version of our "Ecosystem Service Opportunities" methodology to select and plan policy and finance instruments is avalailable at www.es-opportunities.net/es/


New article:

Rode, J. et al (2021), How to encourage business professionals to adopt sustainable practices? Experimental evidence that the 'business case' discourse can backfire, Journal of Cleaner Production 283.


Positions held

2011-      Researcher, Department Environmental Politics, Helmholtz Centre for Environmental Research – UFZ (Leipzig, Germany)

2010-11  Researcher, Department of Business Economics, Universitat Autonòma de Barcelona (Bellaterra, Spain)

2010       Research fellow, Social Innovation Center, INSEAD (Fontainebleau, France).

2009-10  Independent, associated with MEDIAN S.C.P (Barcelona, Spain)

2007-08  Postdoctoral researcher, Center for Rationality, Decision making, and Economic Modelling (SFB 504), Universität Mannheim (Mannheim, Germany)


Ph.D. in Economics (2007), Universitat Pompeu Fabra, Barcelona.

Universitat Pompeu Fabra (2003-07), Universität Bonn (2002-03)

Diplom-Volkswirt (2002), Universität Bonn.

Universität Bonn (2000-02), Universitat Pompeu Fabra (2002), Utah State University (1999-2000), Universität Marburg (1997-99)

Abitur (1996), Darmstadt (Germany)


German (mother tongue), English (C2), French (C1), Spanish (C1)

Countries worked in

Germany, Spain, France, USA, Thailand, Peru, Colombia, Brazil, Mexico, India

Functions and activities

  • Since 2018: Deputy head of department, Department Environmental Politics, UFZ
  • since 2020: Lead of the Working Group Land Use, Biodiversity, and Ecosystem Services, research division Environment and Society (UFZ)
  • 2018-2020: Lead of the Working Group Behavior, research division Environment and Society (UFZ)
  • 2011-2014: Member of scientific coordination team to the international TEEB initiative (The Economics of Ecosystems and Biodiversity)
  • 2009-2011: Scientific coordination, Foundation for a New Ethical Business

(Visiting) lecturer

  • 2015-2019: UNEP/UNESCO/BMUB Centre for International Postgraduate Studies of Environmental Management (CIPSEM) (Dresden)
  • 2013: Kedge Business School (Marseille)
  • 2012-2013: HIGRADE PhD program at Helmholtz-Center for Environmental Research
  • 2008: Mannheim University
  • 2006-2007: Universitat Pompeu Fabra (Barcelona)

Expert contributions

  • 2018 - 2021: Lead author (Chapter 5) of the IPBES "Methodological assessment on multiple conceptualizations of the diverse values of nature"; contributing author to Chapters 2 and 4
  • since 2017: Task Force member for Conservation Finance Alliance (CFA) to develop a new "Conservation Finance Guide"
  • 2009-2013: European Platform for Biodiversity Research Strategy (EPBRS)

Invited speaker

  • 2017: UBA/BMUB: "Ökonomisierung in der Umweltpolitik" (Berlin, Germany)
  • 2017: Umweltdachverband Österreich, "Wirtschaft und Natur Niederösterreich" (see interview on ecosystem services and sustainability in business here) (Austria)
  • 2016: Seminar on Innovative Financing Mechanisms for Biodiversity in China (in Bejing, funded by EU TAIEF)
  • 2014: Seminar "Narrative zu Biodiversität in der Entwicklungszusammenarbeit" (GIZ/Ecologic) (Berlin, Germany)
  • 2013: REWE Group-Dialogforum (Berlin, Germany)
  • 2013: Verband Chemischer Industrie (Freiburg, Germany)
  • 2012: Verband Steine und Erden, Symposium "Natur aktiv fördern" (Berlin, Germany)
  • 2011: Primera Conferencia Internacional sobre Servicios Ambientales y Seguridad Jurídica, Decanato de Cataluña del Colegio de Registradores (Barcelona, Spain)

Project evaluator

  • 2020: Swiss Agency for Development and Cooperation
  • 2020: Amt der Niederösterreichischen (NÖ) Landesregierung
  • 2018: Research Council of Norway
  • 2013: Belgian Science Policy Office (BELSPO)


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